Two workshops
one exercise
two rooms of design educators
Classification begins with the shape of the thing classified. Communication design has moved from graphic design, print layout, branding, packaging, and signage. It is now a field that must understand and anticipate new and future technologies. Like other disciplines that outgrew their vocabularies, it needs an explicit, inspectable map of its own territory. This atlas is that field-level view, and it is recorded from the people who practice and teach it.
— From the project thesis: Wong, The Need for a Classification System in Communication Design (project-held proposal, unpublished; see Overview → Thesis).
The same crowdsourced sticky-note exercise was run in two sequential phases of one Design Incubation initiative: first at a Design Research Society conference, then at AIGA's Design Educators Community. The two are merged here into one reference volume. It carries a unified field atlas, a full index of every named source across both, and a clearly-marked added layer that fills gaps the two rooms left open.
Both uploaded PDFs are the source — DRS_FoE_Mapping_of_Research_and_Scholarship.pdf and DEC‑Mapping of Design Research and Scholarship (AIGA DEC edition). Each is a photographed corkboard of anonymous sticky notes from a live workshop; neither is a set of researched claims, so most individual entries have no citation beyond "an anonymous participant wrote this."
The two workshops, dated and named. These were sequential phases of one Design Incubation initiative to map current activities in Communication Design Research and Scholarship, not two independent events. Phase one ran at the DRS Festival of Emergence 2021 ("FoE") on September 10, 2021. Phase two, Collective Mapping of Communication Design Research and Scholarship, ran November 12, 2021, 3–4pm EST, virtually via Zoom, as an AIGA Design Educators Community event — a recording is publicly available. Both phases were organized by Design Incubation Chairs Jessica Barness, Liz DeLuna, Heather Snyder Quinn, and Dan Wong (the editor of this system), with the AIGA DEC session moderated by Rebecca Tegtmeyer. A follow-up session at the CAA 110th Annual Conference (March 3, 2022) discussed the map's development trajectory. Event details were independently confirmed against Design Incubation's and AIGA DEC's own public event archives, 23 Jul 2026. The DRS Festival of Emergence session date (September 10, 2021) is taken from the published festival programme, p. 37, which lists the session at EDT 08.00 with local dates NZST 11 September 00.00 and AEST 10 September 22.00. Not yet confirmed: participant counts. The exact prompts and the individual-vs-group question are documented below for each phase, from the two session recordings.
The exercise, phase one, from the DRS session recording. The DRS Festival of Emergence session ran on a shared Miro board carrying an existing bubble diagram — output/artifact/product, practice, missions, and others — with three frames of questions beside it: one set for all participants, one research-based, one practice-based. Participants worked in small breakouts and were invited to add questions of their own to the board. Post-its were movable between the question frames and the bubble map, and were moved live: participants placed their own responses into the diagram’s categories rather than answering into a fixed structure. The categories were held loosely by the organizers — asked what the "missions" bubble covered, one replied that it was not defined, "that sort of place to put those things," and that missions "may or may not be the right way to categorize that… by all means add to it, change it."
The exercise, phase two, from the AIGA DEC session recording. The AIGA DEC session ran on a shared Miro board, in three timed blocks: "questions for all groups" (seven general questions, five-minute timer), then "research-based questions" and "practice-based questions" (five minutes each). The session then opened onto blank category bubbles — different kinds of practice, history, funding sources, movements, products and artifacts, research theories and philosophies — which participants filled and extended live, adding categories the board didn't yet have (economic development, design for non-designers, a corporate/partnerships bubble one participant built on the spot). Notes were individual, not group-negotiated: participants typed their own sticky notes simultaneously onto the shared board in real time, organized into a few informal groups, with each note attributable to one person's own contribution rather than a negotiated consensus. The two phases were a deliberate, iterative redesign of one tool, not merely two runs of the same exercise: the board itself evolved through several abandoned forms — category lists, then post-it experiments, then a Venn-diagram attempt dropped as "completely random" — after the organizers hit a stated methodological obstacle, in their own words on the recording, that "research and scholarship is very sensitive... people feel a lot of ownership... especially very discipline specific." The DRS Festival of Emergence phase happened at that bubbles-and-post-its stage; for the AIGA DEC phase the board was deliberately reset to blank category bubbles, seeking a US-specific audience after DRS had given the project an international one. The DRS session recording documents the limit that stage ran into: a participant, uncertain whether an item belonged under research or output, observed that things are "not in one place necessarily" and that some "seem like methods too," noting this could not be visualized on the board. The glossary's polyhierarchy — 77 concepts carrying more than one parent, with every trail shown rather than one chosen as canonical — is this system's answer to that limit. The project's own stated origin, from the session's opening remarks: one of the four chairs opened the session with their own tenure-and-promotion story — professional practice work that went uncounted as research at their institution — leading to a finding stated on the recording: "there really is a consensus that there is not a universal understanding of what research and scholarship is in communication design," and a working distinction between research, scholarly activity, and what a given institution counts toward tenure, which the speaker describes as overlapping but "not identical." The same remarks describe Barness coming to Design Incubation reporting a problem she kept hearing — that people did not understand what communication design research and scholarship is — and a discussion beginning from there, and describe the speaker's own prior work on the question over "seven years or ten years." The recording does not state who originated the mapping project, and this system makes no claim of individual origination: it is recorded as a Design Incubation group initiative. The opening speaker is Dan Wong, confirmed by him and consistent with the recording's account of a psychology background, a Decipher conference poster, and an inductive-research diagram — all three matching documents held by this project. Source: the AIGA DEC session recording's auto-generated transcript (youtu.be/GpntHPDqivI), reviewed in full, 0:00–59:55, 24 Jul 2026. Direct quotes have filler words (um, uh) silently removed for readability, and nothing else was altered. Participant remarks beyond the four named chairs are drawn on for methodology only and are not individually attributed, consistent with the sticky-note corpus's own anonymity convention.
I've kept every specific named person, institution, publication, and URL that participants themselves wrote, exactly as written, and compiled all of them into one index — jump to Sources & References Index ↓ — so anything "sourced" in the ordinary sense is easy to find in one place rather than buried in sticky notes. Published works the participants named (Bennett, Davis, Jones, Garfield, and the listed journals and magazines) now carry full APA records — verified 19 July 2026 — in the system-wide Bibliography.
Where a document quoted someone else's published work (an essay by Audrey Bennett, a diagram from Chris Jones's Design Methods redrawn in Meredith Davis's Graphic Design Theory, a line from designer Cheryl D. Miller, and verbatim institutional policy language from MICA and a "College of Arts, Media and Design"), I paraphrased rather than reproduced the wording — flagged in amber wherever it appears below.
As with the individual atlases, the underlying text extraction doesn't preserve exact spatial position on either corkboard, so notes are regrouped under each page's own stated question, with a handful of ambiguous items placed by best judgment rather than false precision.
This expanded edition adds a fourth and fifth provenance tier to the Field Atlas only. Purple items are inferred from the responses — relocating things the participants themselves said elsewhere in the documents into clusters where they logically belong (e.g., filling the DRS room's empty "Movements" circle with that room's own scattered language). Gold items come from general domain knowledge of the field — Claude's additions, not the participants' — used to fill categories neither room mapped. Gold items carry no evidentiary weight from the workshops; where they reference real works, journals, or organizations, those are listed in the appendix under "References supporting the added layer." Chapters I–III remain pure transcription, untouched.
What this atlas preserves, and what it imposes. The atlas preserves the two workshops' own organization — the corkboard groupings and the respondents' language, kept verbatim wherever legible — because the corpus is testimony about how the field maps itself, and testimony loses its evidentiary value when tidied. What the combined edition imposes is limited and labeled: the merge of the two workshops into one sequence, and the added-layer sections, which are explicitly credited as supplied rather than sourced (the purple and gold tiers above). The form is an atlas, not a hierarchy, for the same reason: these are overlapping views of a territory recorded by many hands, and forcing them into a single tree would replace the record with an interpretation of it. The system's hierarchical claims live in the glossary's taxonomy, where every placement carries a provenance line. Editorial self-description (GEN) of this atlas's sourcing practice; the preservation and added-layer conventions trace to the tiers documented above and the Sources & References Index below.
How respondents describe their specialization, what counts as output, where it goes, and how their institutions recognize any of it as "research."
Personal philosophies, workload realities, competing models of what "research" should mean, and the gap between what people want to pursue and what their institutions support.
The same territory turned toward design practice itself: what inspires the work, how a real project unfolds, and when it's finished.
Specializations, what gets produced, where it's sent into the world, and how institutions recognize (or don't) any of it as "research."
Design theory, personal philosophy, real workload splits, the deeper (and more skeptical) purposes assigned to research, and the barriers in the way.
The same territory turned toward design practice: what starts the work, how a project actually unfolds, and how people talk about it.
Both workshops closed with almost the same diagram — independently, two rooms of design researchers converged on nearly identical clusters for mapping the field. Merged here into one atlas, with each item tagged by which workshop it came from.
A consolidated glossary of 596 terms, organized conceptually, merging the vocabulary mined from this atlas's two workshops with four external documents: two course vocabulary lists (Brodeur ADV 1160/1200; Trager ADV 1161), an uploaded reference glossary (Glossary for Designers), and a previously compiled Communication Design Glossary. Every entry carries source chips; atlas-derived terms keep the atlas's own three-tier provenance.
Every specific named person, institution, publication, or link that appears in either source document, in one place — plus a separate table of references supporting the added (purple/gold) layer. This is the complete sourcing picture: everything not listed here is either an anonymous participant's own statement (no further source exists) or explicitly-labeled general knowledge.
| Dr. Vincent Covello | Cited as admired, re: research clarity and public engagement | AIGA |
| Dr. Roger Schank | Cited as admired | AIGA |
| Dr. Fernando Flores | Cited as admired | AIGA |
| Mariana Amatullo | Cited as admired | AIGA |
| Erik Stolterman | Admired for the clarity and usefulness of his research | AIGA |
| Liz Sanders | Cited as admired | AIGA |
| Arturo Escobar | Cited as admired | AIGA |
| Lauren McCarthy | UCLA — cited as admired | AIGA |
| Maria Rosario Jackson | Cited as admired | AIGA |
| Meredith Davis | Named directly under Theories & Philosophies; also credited (as "M. Davis") with tenure/promotion criteria used at NC State; author of Graphic Design Theory, referenced for a diagram on p. 218 | AIGA · DRS |
| Louise Sandhaus | Admired for surfacing under-seen designers' stories, e.g. Gere Kavanaugh | DRS |
| Gere Kavanaugh | Named as an example of an under-seen designer, via Sandhaus | DRS |
| Ahmed Ansari | Admired for writing, talks, and curriculum development | DRS |
| Jessica Wexler | Praised for unusually clear tenure documentation | DRS |
| Paul Soulellis | Admired for rethinking dissemination systems, via Urgency Publications | DRS |
| Gunter Wehmeyer | Met through a Design Inquiry workshop; runs unidentifiedfacility.org | DRS |
| Ellen Lupton | Credited by a respondent with the framing "design is storytelling" | DRS |
| Cheryl D. Miller | Quoted (paraphrased here) on authenticity as a measure of success | DRS |
| Audrey Bennett | Author of the referenced essay "The Rise of Research in Graphic Design" (paraphrased) | DRS |
| Chris Jones | Author of Design Methods, source of a referenced diagram (paraphrased) | DRS |
| AIGA / AIGA DEC | Host community for the second workshop (November 12, 2021); also named as a dissemination channel | AIGA |
| Design Incubation | Credit mark on both diagrams — confirmed organizer of both workshops | AIGA · DRS |
| San Francisco State University | Source of a publicly shared RTP criteria document | AIGA |
| NC State University | Referenced re: research/tenure criteria attributed to Meredith Davis | AIGA |
| Design Research Society (DRS) | Host of the first workshop, Festival of Emergence 2021; also listed as a named society and conference | DRS |
| Design History Society | Listed as a design/research society | DRS |
| IASDR | International Association of Societies of Design Research | DRS |
| The Design Society | Listed as a design/research society | DRS |
| Michigan State University, Dept. of Art, Art History & Design | Named as a source of shared research guidelines | DRS |
| MICA (Maryland Institute College of Art) | Institutional "Professional and Creative Activity" policy, paraphrased | DRS |
| CUNY — New York City College of Technology | Source of a publicly shared faculty personnel process guide | DRS |
| Superflux | Cited as an admired studio/practice | DRS |
| MIT Media Lab | Cited as an admired research community | DRS |
| Urgency Publications | Paul Soulellis's project, cited approvingly | DRS |
| Design and Culture | Journal, listed as a dissemination channel | AIGA |
| AIGA Eye on Design | Listed as a dissemination channel | AIGA |
| Communication Arts | Design awards / magazine, listed as a channel | AIGA · DRS |
| Dialectic | Design journal, listed as a channel | AIGA |
| Slanted Magazine | Listed as a channel/trade magazine | AIGA · DRS |
| Information Design Journal | Listed under design/research repositories | AIGA |
| Visible Language | Listed under design/research repositories | AIGA |
| are.na design-journals list | A respondent's curated link — see URLs below | AIGA |
| Just My Type | Cited as an example of mass-market design writing | DRS |
| Design Methods, Chris Jones | Source of a referenced diagram (paraphrased, not reproduced) | DRS |
| Graphic Design Theory, Meredith Davis | Diagram redrawn from p. 218 (paraphrased, not reproduced) | DRS |
| "The Rise of Research in Graphic Design," Audrey Bennett | Essay excerpted in the workshop materials (paraphrased, not reproduced) | DRS |
| Christopher Frayling, "Research in Art and Design" (1993) | Royal College of Art Research Papers — origin of the research into / through / for design triad that the AIGA board used; cited here as lineage for the added "practice-based research" item | added |
| Nigel Cross, "Designerly Ways of Knowing" (1982) | Design Studies — canonical argument that design has its own epistemology; basis for the added methodology item | added |
| Design Studies | Elsevier — long-running design research journal, added to Societies & Repositories | added |
| Design Issues | MIT Press — design history, theory and criticism journal, added | added |
| She Ji: The Journal of Design, Economics, and Innovation | Tongji University / Elsevier, open access — added | added |
| International Journal of Design | Open-access design research journal — added | added |
| Journal of Design History | Oxford University Press / Design History Society — added | added |
| W3C Web Accessibility Initiative / WCAG | Standards body and guidelines underpinning the added Accessibility cluster | added |
These are offered as verifiable anchors for the gold domain-knowledge items only. Claude has not searched or verified current publication status; readers should confirm details before formal citation. Everything else in the added layer that lacks a row here is general field knowledge with no single citable source — and is labeled accordingly rather than given a manufactured citation.
| facaffairs.sfsu.edu — RTP Criteria for Design, 2019 | Shared as an example of public tenure/promotion criteria | AIGA |
| are.na/jason-alejandro/design-journals | A respondent's curated list of design journals | AIGA |
| citytech.cuny.edu — Guide to the Faculty Personnel Process | Shared as an example of public research/tenure guidelines | DRS |
| unidentifiedfacility.org | Gunter Wehmeyer's site, cited by a respondent | DRS |
Copyright © 2026 Dan Wong, New York, NY.